ThermalEnviroPros

WHY IS Reflective Optimizing Insulation (ROI) BETTER THAN Fiberglass and Cellulose Insulation? No Change in Performance Due to Thermal Bridging, Compaction, or Moisture Absorption. The actual R value of fiberglass insulation may be lower by as much as 20% due to wood framing. All of the wood framing holding the insulation in place in your attic and walls reduces its effectiveness. Wood conducts heat faster than the insulation, a phenomenon known as "thermal bridging." Any pinching or smashing of the fiberglass/cellulose insulation also reduces its R-value. To be effective, fiberglass and cellulose must be kept fluffy and soft and not be exposed to any kind of moisture situations such as your attic and basement. Fiberglass/cellulose insulation does not stop radiant heat transfer. (The primary source of heat flow of any structure) These products were never designed to do so. They are designed only to slow it down, not stop... Once fiberglass/cellulose gets damp (and it will in most applications) it will stay damp while trapped between the insulation and the sub-striate that it's lying on or attached to. Half of the fiberglass/cellulose insulation that I paid for is --- gone???? Half the R-value of fiberglass/cellulose insulation can vanish! Let's emphasize that this is fiberglass/cellulose installed properly according to the manufacturer's recommended density and coverage. The problem is moisture coupled with convection- air movement through fiberglass/cellulose that can reduce its R-value by 50%. This has been widely known for many years now. As reported in Home Energy magazine, Research in 1982 by Kenneth Wilkes and James Rucker at Owen-Corning Fiberglass first measured heat transport in fiberglass loose-fill attic insulation. Tested at the University of Illinois, and Oak Ridge Laboratories confirmed the findings. These tests were performed where it is 50 degrees. When it is cooler than 50, convection in loose-fill fiberglass/cellulose begins. Also anywhere it is hot, fiberglass/cellulose becomes less effective on hot sunny days! Known Fact: Within 10 days of showering and dish washing you can lose up to 25% of your new investment of fiberglass/cellulose insulations R-value! Reflective Optimizing Insulation will Lower Your Utility Cost in Winter AND Summer... Contrary to what you've ever read, or ever heard, or ever seen from any other source, whether it be internet, friends, neighbors, people you worship with, co-worker's, or so called experts, you will absolutely feel & see a dramatic difference 365 days a year in not only how your home or place of business feels, but most importantly you'll feel and see the difference in your wallet! Reflective Optimizing Insulation in just 3 short years has been installed successfully and has satisfied well over a 1000 new customers in the Greater Cincinnati and Dayton Ohio markets. ROI has saved our customers on average 35% to 40% with a written guarantee of 25% on their heating and cooling bills.... Sending ...