Unique Upholstery Carpet & Rug Cleaning Inc

"UNIQUE" LARRY ROSENTHAL is the Founder & Owner of Unique Upholstery, Carpet & Rug Cleaning, Inc., a premier provider of environmentally friendly residential and business cleaning and disaster recovery services in the greater Chicago area. Larry, a student of personal branding, is a prolific marketer and a huge proponent of using humor to broadcast his message. He is perhaps best known for his original limericks that he incorporates into his elevator pitches at networking events. IF YOUR PET SPRINGS A LEAK, CALL UNIQUE! Larry has built an entire marketing campaign around the friendly war that he and his company wage against "man's best friend." In the ads, Larry (the Terminator) goes up against a Willy, a conniving West Highland White Terrier (the Urinator). Willy, portrayed as a master carpet soiler, is no match for the experts of Unique who will always prevail and vanquish the stains. Additionally, Larry has positioned his firm as the ultimate source for the cleaning of people accidents, delicate Oriental rugs, specialty fabrics, mattresses, tile & grout, hardwood floors, allergy and green cleaning alternatives, and water-damaged interiors. Unique customers are also well aware of the company's lightning-fast response to emergencies. Larry places great emphasis on the experience as well as the results. He works tirelessly to improve on the delivery of Unique's services. His fleet of vans is eminently recognizable on the streets of Chicagoland. Larry, completely focused on customer satisfaction, is thorough, vigilant, and actively involved in ushering each project to completion. Larry continues to actively and creatively market Unique in print, electronic, and online media. The company has received frequent endorsements in its advertising on Comcast & Chicago's WGN Radio.